To ensure that C.O.D.'s KPI's are measured (returning clients/visitors to site), the company will connect with Google's Analytic services to ensure that the company's goals of being the leading digital distributor are being met. C.O.D.'s key performance indicators are solely focused on assessment of searchers looking for our sight/services and gaining the needed information for their project through variable search engines and our partnerships with social media sites (Facebook, Myspace, Twitter, etc.). To ensure that the company's ability to capture its goals, C.O.D. will evaluate metric results for site Bounces, Bounce Rates, Clicks, Entrances/Exits, % of Exits, Time on Page/Site, Page Views, Search Depth, Total Unique Searches, and Search Exits. This information will be vital in assessing our achievement of set goals and objectives as identifying C.O.D. as the leading digital distributor within the music industry.
To ensure that C.O.D. is meeting its goal with consumers, assessing the conversion rate will be critical in determining our ROI (Return On Investment) that will provide our accounting department with information about the company's E-commerce revenue. To further enhance our marketing campaign, it is critical to monitor Goal Conversions ensuring that consumers have achieved the desired outcome if utilizing our channels. With that, the allotted budget for our campaign totals $75K. Of the total budget, $40K will be reserved and utilized for C.O.D.'s viral marketing campaigns. The remaining $35K will be apportioned for site construction and design for digital promotional campaigns. Within the viral marketing campaign, the desired conversion would be 25K views. This number of views/visits will result in a cost per conversion of $1.60. In regards to website views through Search Engine Optimization, C.O.D.'s budget is $4,500, and the desired number of conversions is 20K within the first year, resulting in the cost of conversion totaling $0.23 a person. Advertisement on Facebook, which will cost $18,250 for one year, would result in a cost of $1.22 per conversion if the desired goal is 15K conversions (viewing the website from the Facebook Ad). Lastly, the remaining $12,250 will be used in the development of advertising campaigns for email marketing. If C.O.D. is able to capture 5K conversions (consumers visiting the site), the cost of conversion would equal $2.45.
In closing, one of the essential elements in assessing need for change within our campaign will be focused on the assessment of the company's Bounce Rate from prospective clients. If there is a 50% increase in our sites bounce rate, our marketing department will begin re-evaluating our current marketing approach and begin to develop a format that will optimize searchers' goals in utilizing our site. It will also be vital to reflect on the company's Goal Conversions to ensure that visitors find all that they are looking for within our site. This information will be vital in the maintenance of and increase of C.O.D.'s performance indicators, as well as, assist in the increase of predicted revenue that our campaign is set to capture. Also after reviewing the information, it may be more cost effective to minimize the budget of email promotions if there is a low number in our conversion rate indicating that prospective clients are not responding to the marketing campaign.
Sunday, August 29, 2010
Sunday, August 22, 2010
LP Article
Are we as a culture becoming far to dependent on digital search engines? Is our ability to critically think becoming diminished by our increased dependency on the Internet? You can find out more by clicking on the link below to see what I think.
http://learningisnowhere.blogspot.com
http://learningisnowhere.blogspot.com
C.O.D. Channel Selection
Channel Selections
To ensure that C.O.D. has a competitive edge, one of the primary channels our company will utilize will be Search Engine Optimization. C.O.D. will invest in our Search Engine Optimization with Google, a leading search engine, to ensure that our company will be within the top five digital distributors within the music industry for independent artists. When looking for digital distribution options, C.O.D.'s target audience is familiar with utilizing Google as a chief search resource.
One of C.O.D.'s main goals is to develop a reputation as a distribution company devoted to the rise of the independent artist. To further assist in this endeavor, C.O.D. will seek to capitalize additional promotion and advertisement through Social Media and Viral Marketing campaigns that will provide consumers/artists with insightful information about enhancing their promotional and marketing skills. Our partnerships with Facebook, Myspace, and Twitter will offer prospective clients a closer connection with C.O.D. through forums and instant messaging, further enhancing our mission towards becoming the leading interactive digital distribution company in the world. Within the Social Media Market, C.O.D. will also seek to utilize this as an opportunity to provide promotional information about services, as well as, discount coupons for our services. The Viral Market will provide inquiring individuals with a visual representation of C.O.D.'s quality of work, further enhancing our consumer network. Lastly, the Viral Market will ensure a stronger pool of returning artists/clients, as we promote selected clients' recorded materials to increase the public/consumers' desire for more independent music.
Lastly, the most vital channel for marketing for C.O.D. will be Email. This will allow C.O.D. to formally connect with prospective clients and provide them with new information and services that will assist them in their distribution needs. Through Email, clients can benefit from many promotional incentives that will be offered throughout the year. Our Promotions and PR department will seek to connect with the public in a personal manner that leaves individuals with a personal connection about C.O.D.'s desire to promote and distribute their products electronically.
Because C.O.D. is focused on digital distribution, it is vital that our company maintains the integrity of our overall identity within the digital music industry. In doing this, our marketing department has seen it fit to omit the utilization of certain marketing channels. At this time, C.O.D. will not use Paid Search/Pay-Per-Click advertising methods until the success of our initial Social Media and Viral Marketing campaigns are assessed. If it is deemed that the target audience has not been reached, the Paid Search advertising approach will be integrated throughout the duration of the campaign. Because C.O.D. is an internet/digital system, the primary marketing strategies will use internet/digital channels, and thus, Promotion/PR and Display Advertising that are not done within the digital sector will not be considered at this time. Our target audience (artists/producers seeking digital distribution) are more likely to search for and become connected to our services through digital channels versus traditional means of Promotion/PR and Display Advertising. Lastly, Affiliate Marketing will not be used at this time because C.O.D.'s business plan offers all the necessary services in house, which mitigates the need for Affiliate Marketing with other companies that are outsourced.
Campaign Budget
The allotted budget for our campaign will be $75,000. From the $75K, $40K will used in the development of C.O.D.'s Viral Market. These funds will be apportioned for the creative development of many of our video productions that will display the company's services and showcase interviews with leading marketing gurus within the music industry. The remaining $35K will be utilized in the development of promotional content that will be distributed in emails and via our social media networks. To minimize our costs, C.O.D. will seek to manage these channels in house. To ensure that our campaign has the greatest success, our promotional and creative team will dedicate 960 hours in development and management of our campaign to ensure that C.O.D. meets the visual demands and interactive connectivity that will make our company the number one choice for our clients.
Campaign Duration
To ensure that C.O.D.'s goals and objectives are met, our marketing campaign will be an ongoing process. To ensure a successful launch however, C.O.D. will work diligently for the next six months in the development of content design and video production to ensure that we will provide a strong awareness of our services to the consumer. Our campaign will be ongoing as a means to maintain the integrity of our mission and maintain an awareness within the consumers eyes, as being the leader in digital distribution.
To ensure that C.O.D. has a competitive edge, one of the primary channels our company will utilize will be Search Engine Optimization. C.O.D. will invest in our Search Engine Optimization with Google, a leading search engine, to ensure that our company will be within the top five digital distributors within the music industry for independent artists. When looking for digital distribution options, C.O.D.'s target audience is familiar with utilizing Google as a chief search resource.
One of C.O.D.'s main goals is to develop a reputation as a distribution company devoted to the rise of the independent artist. To further assist in this endeavor, C.O.D. will seek to capitalize additional promotion and advertisement through Social Media and Viral Marketing campaigns that will provide consumers/artists with insightful information about enhancing their promotional and marketing skills. Our partnerships with Facebook, Myspace, and Twitter will offer prospective clients a closer connection with C.O.D. through forums and instant messaging, further enhancing our mission towards becoming the leading interactive digital distribution company in the world. Within the Social Media Market, C.O.D. will also seek to utilize this as an opportunity to provide promotional information about services, as well as, discount coupons for our services. The Viral Market will provide inquiring individuals with a visual representation of C.O.D.'s quality of work, further enhancing our consumer network. Lastly, the Viral Market will ensure a stronger pool of returning artists/clients, as we promote selected clients' recorded materials to increase the public/consumers' desire for more independent music.
Lastly, the most vital channel for marketing for C.O.D. will be Email. This will allow C.O.D. to formally connect with prospective clients and provide them with new information and services that will assist them in their distribution needs. Through Email, clients can benefit from many promotional incentives that will be offered throughout the year. Our Promotions and PR department will seek to connect with the public in a personal manner that leaves individuals with a personal connection about C.O.D.'s desire to promote and distribute their products electronically.
Because C.O.D. is focused on digital distribution, it is vital that our company maintains the integrity of our overall identity within the digital music industry. In doing this, our marketing department has seen it fit to omit the utilization of certain marketing channels. At this time, C.O.D. will not use Paid Search/Pay-Per-Click advertising methods until the success of our initial Social Media and Viral Marketing campaigns are assessed. If it is deemed that the target audience has not been reached, the Paid Search advertising approach will be integrated throughout the duration of the campaign. Because C.O.D. is an internet/digital system, the primary marketing strategies will use internet/digital channels, and thus, Promotion/PR and Display Advertising that are not done within the digital sector will not be considered at this time. Our target audience (artists/producers seeking digital distribution) are more likely to search for and become connected to our services through digital channels versus traditional means of Promotion/PR and Display Advertising. Lastly, Affiliate Marketing will not be used at this time because C.O.D.'s business plan offers all the necessary services in house, which mitigates the need for Affiliate Marketing with other companies that are outsourced.
Campaign Budget
The allotted budget for our campaign will be $75,000. From the $75K, $40K will used in the development of C.O.D.'s Viral Market. These funds will be apportioned for the creative development of many of our video productions that will display the company's services and showcase interviews with leading marketing gurus within the music industry. The remaining $35K will be utilized in the development of promotional content that will be distributed in emails and via our social media networks. To minimize our costs, C.O.D. will seek to manage these channels in house. To ensure that our campaign has the greatest success, our promotional and creative team will dedicate 960 hours in development and management of our campaign to ensure that C.O.D. meets the visual demands and interactive connectivity that will make our company the number one choice for our clients.
Campaign Duration
To ensure that C.O.D.'s goals and objectives are met, our marketing campaign will be an ongoing process. To ensure a successful launch however, C.O.D. will work diligently for the next six months in the development of content design and video production to ensure that we will provide a strong awareness of our services to the consumer. Our campaign will be ongoing as a means to maintain the integrity of our mission and maintain an awareness within the consumers eyes, as being the leader in digital distribution.
Sunday, August 15, 2010
C.O.D. Goals and Objectives
Objectives:
The purpose and objective of Cash Out Distributions (C.O.D.) Digital Media Plan is to bring a greater awareness of independent artists through the rising progress of the digital music market. We intend to connect with as many independent artists who are looking to begin following their dreams. By working with C.O.D., your music will be shared with the world with the same level of exposure and consumer access to products/recorded materials as recognized labels. To further enhance our client pool, C.O.D. seeks to ensure that their pricing plans for duplication and distribution percentages are more cost effective and in support of providing artists with the greatest revenue/profit margin for their recorded works.
Goal:
To ensure our progress in developing a community/client pool, C.O.D. will utilize social networks such as Facebook, MySpace, Linkedin, and additional digital media sources to provide clients/customers with information pertaining to our services. To further enhance our reputation and relationship with prospective clients, C.O.D. will also stream material from selected artists to assist in their promotion and to provide the inquiring consumers with a sample of our "Sound Lab" expertise and capabilities. There will be links within our networking community that will provide testimonials of current artists utilizing C.O.D. services, along with, educational videos/articles from respected individuals within the independent music industry to ensure our goal of supporting the independent music movement. Our partnerships with online stores such as iTunes, Amazon, CDBaby, Rhapsody, and many others, will further enhance our engagement of clients. C.O.D. will also utilize email communication as a means to offer news feeds and discount incentives for individuals seeking to work with our agency. Our marketing and public relation department will assist in developing a culture within the company that provides returning and potential clients with an interactive and friendly level of involvement in all their product development/design needs. By holding online forums, and easy accessibility of C.O.D. staff, our company seeks to be the most interactive personally connected distributor within the industry. It will be the mission of our agency to provide all individuals who seek to work with C.O.D. a clear and transparent view of how to succeed within the music industry on your own with great success. In all, the goal of developing a strong Digital Media Plan is to leave a strong impression with prospective clients, making C.O.D. their number one choice for digital distribution.
KPI:
C.O.D.'s Key Performance Indicator (KPI) will be based upon our percentage of returning customers. This will be utilized as means to measure the Operational Excellence of our services. Along with establishing the percentage of returning customers, C.O.D. will also seek to determine its operational excellence by tracking the number of people who visit our site/social networks. As a leader within the digital market, this will be a great tool for determining an influx of customers and assessing C.O.D.'s objective of being the face of digital distribution for artists.
Target:
C.O.D.'s primary target will be focused on connecting with musicians and producers. We hope to provide prospective/returning clients with a great deal of information and incentives that will truly provide them with a desire to develop a relationship with our agency. To determine our ability and performance, C.O.D. will set our target of site visits (Company website, social network pages) at 10,000 hits within the first six months. Our media marketing plan will be integral in connecting with such individuals and offer our analyst data to measure our success. As mentioned earlier, our utilization of recognized social media sites, along with the company web site, will play a very vital role on determining our client pool. Additional information about our services will also be provided ensuring greater success as we connect with local studios across South Florida and the United States. This will again enhance the outcomes of our KPI and further develop an awareness of C.O.D.'s services.
The purpose and objective of Cash Out Distributions (C.O.D.) Digital Media Plan is to bring a greater awareness of independent artists through the rising progress of the digital music market. We intend to connect with as many independent artists who are looking to begin following their dreams. By working with C.O.D., your music will be shared with the world with the same level of exposure and consumer access to products/recorded materials as recognized labels. To further enhance our client pool, C.O.D. seeks to ensure that their pricing plans for duplication and distribution percentages are more cost effective and in support of providing artists with the greatest revenue/profit margin for their recorded works.
Goal:
To ensure our progress in developing a community/client pool, C.O.D. will utilize social networks such as Facebook, MySpace, Linkedin, and additional digital media sources to provide clients/customers with information pertaining to our services. To further enhance our reputation and relationship with prospective clients, C.O.D. will also stream material from selected artists to assist in their promotion and to provide the inquiring consumers with a sample of our "Sound Lab" expertise and capabilities. There will be links within our networking community that will provide testimonials of current artists utilizing C.O.D. services, along with, educational videos/articles from respected individuals within the independent music industry to ensure our goal of supporting the independent music movement. Our partnerships with online stores such as iTunes, Amazon, CDBaby, Rhapsody, and many others, will further enhance our engagement of clients. C.O.D. will also utilize email communication as a means to offer news feeds and discount incentives for individuals seeking to work with our agency. Our marketing and public relation department will assist in developing a culture within the company that provides returning and potential clients with an interactive and friendly level of involvement in all their product development/design needs. By holding online forums, and easy accessibility of C.O.D. staff, our company seeks to be the most interactive personally connected distributor within the industry. It will be the mission of our agency to provide all individuals who seek to work with C.O.D. a clear and transparent view of how to succeed within the music industry on your own with great success. In all, the goal of developing a strong Digital Media Plan is to leave a strong impression with prospective clients, making C.O.D. their number one choice for digital distribution.
KPI:
C.O.D.'s Key Performance Indicator (KPI) will be based upon our percentage of returning customers. This will be utilized as means to measure the Operational Excellence of our services. Along with establishing the percentage of returning customers, C.O.D. will also seek to determine its operational excellence by tracking the number of people who visit our site/social networks. As a leader within the digital market, this will be a great tool for determining an influx of customers and assessing C.O.D.'s objective of being the face of digital distribution for artists.
Target:
C.O.D.'s primary target will be focused on connecting with musicians and producers. We hope to provide prospective/returning clients with a great deal of information and incentives that will truly provide them with a desire to develop a relationship with our agency. To determine our ability and performance, C.O.D. will set our target of site visits (Company website, social network pages) at 10,000 hits within the first six months. Our media marketing plan will be integral in connecting with such individuals and offer our analyst data to measure our success. As mentioned earlier, our utilization of recognized social media sites, along with the company web site, will play a very vital role on determining our client pool. Additional information about our services will also be provided ensuring greater success as we connect with local studios across South Florida and the United States. This will again enhance the outcomes of our KPI and further develop an awareness of C.O.D.'s services.
Wednesday, August 11, 2010
Cash Out Distributions (C.O.D.), LLC
Cash Out Distributions (C.O.D.), LLC
The digital movement has overtaken the music industry by storm and Cash Out Distributions is seeking to help artist increase their possibility of connecting with fans, further their profitability, and increase their networking potential with prospective investor/labels. C.O.D is the leader in digital distribution with partnering account with online super-stores such as, iTunes, Amazon, Napster, and many more. We seek to connect artist with people and provide them an opportunity to really begin reaping some of the financial rewards of their labor and creativity.
C.O.D.'s offers a wide provides a specialization in the digital distribution market along with the services in audio mastering and duplication of recorded material. Assistance in graphic design is also a feature of C.OD. to assist in the artistic presentation of potential clients product. C.O.D. has a vast number of affordable price packages that provide the independent artist with the opportunity to get their music out to the public. Our pricing for mastering audio tracks begins at $199 for three tracks. Within our duplication services, C.O.D. offers 500 CD's in jeweled casing at $499. A combined price package utilizing many of our services provides clients with discount incentives and truly offers artists an opportunity to connect with their listeners affordably.
Our Distribution servers ensures artist complete ownership and copyright of their recorded material. Initial fee for distribution costs $150. As mentioned above our partnerships with iTunes, Amazon, etc., offers artist the opportunity to independently jump start their careers in the fashion they desire. As compensation for distribution, C.O.D. recoups only 10% of the sale offering artist with the greater percentage/profit for their work.
As we continue to move forward in our technology and see the increase in demand for music within minutes, C.O.D. also help partners with independent artist in promoting there newly released material on our main company website and within our varying online marketing social network (Facebook, MySpace, etc.). Our agency is centered on connecting with independent music artist and by focusing on a specific demographic of cliental, C.O.D. seeks to identify itself as the leading example of digital distribution within the music industry.
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